LG Electronics picks Super Junior & f(x) to be their new endorsement models
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Wednesday, October 19, 2011
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Global electronics company LG Electronics has chosen Super Junior and f(x) to be their new endorsement models!
On October 18th, LG representatives revealed their plans to produce a 3-D music video with Super Junior. The music video will be released early next year through LG’s newly launched, free Hallyu content service program called ‘K-POP ZONE‘. ‘K-POP ZONE’ is a service inside the latest LG Cinema 3D Smart TVs, which provides hours of never-before-seen premium K-Pop content on demand.
In addition, LG Electronics will be supporting the upcoming ‘SM Town Concert‘ in New York City on the 23rd. LG is currently promoting the ‘SM Town Concert’ through a giant LED screen display in theTimes Square. The advertisement for the event will flash 100 times a day on the screen alongside the ‘K-POP ZONE’ and LG icon. Considering that 1.5 million people walk through the area everyday, the promotion will definitely get a lot of exposure in New York.
Furthermore, Super Junior and f(x) will be endorsing a wide range of LG products for an entire year. The president of global marketing at LG Electronics shared, “With the help of leading celebrities of the Hallyu Wave, our brand awareness will go up and we believe they will do an excellent job as representatives for ‘K-POP ZONE’”.
In the past, actor Lee Min Ho and KARA were the brand models for LG. The two proved to be quite effective, as the ‘Hallyu Marketing Strategy’ increased the company’s brand awareness significantly.
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Category: F(x) , Korean , Super Junior
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