MBC to partner with YouTube to offer HD content
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Monday, October 24, 2011
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It’s a dream come true for many international fans – no longer will they have to download Torrents and suffer through low-quality videos! MBC has announced that they’ve partnered up with worldwide video-streaming website, YouTube, to offer select content for an overseas audience.
MBC and Google Korea announced the ‘MBC-Google Content Transfer Partnership’ at an event on the 21st. MBC will offer dramas and variety shows that were broadcast prior to 2005; new content that’s yet to be broadcast will be shared on a case-by-case basis. All files will be uploaded in standard high-definition and will be divided into 10-minute clips.
Kim Jae Chul, the head of MBC, expressed his excitement over the partnership. “This year, we brought in over 200 billion dollars in content-related revenue,” he said. “That’s the power of content. I hope this will be the start of an opportunity to broaden Hallyu through YouTube, the world’s biggest media-sharing site.”
“It has been around three and a half years since YouTube set foot in Korea,” said Google Korea CEOYeom Dong Hoon. “I’ve always thought it would be a good idea to help with spreading domestic cultural content. Until now, Hallyu has been centered around K-pop but I hope this will increase the wave through MBC content. We expect this will be the foundation of the Hallyu boom.”
Source: Newsis
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Category: Korean
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