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Friday, September 30, 2011
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On September 30th, Samsung ‘Galaxy S2 LTE‘ released a series of fun new CFs featuring their endorsement model, IU. The three-part series wittily describes the difference in speed of their LTE service compared to other phones on the 3G network. By having IU play the role of a soldier, a college student, and an office employee, the CF compares their speed to every day life experiences.
In the army CF, she’s pictured as a new recruit who makes a speedy advancement to her discharge with the catch phrase, “The speed of this phone is just like being discharged on the day of your enlistment.” In the college student CF, she’s seen as a stressed out high school senior making a jump into a free college student with the catch phrase, “The speed of this phone is like becoming a college student as soon as you become a high school senior.”
In the office CF, the catch phrase states, “The speed of this phone is like it becoming Friday the minute you get into work on a Monday.”
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IU
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Korean
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